Visa Click to Pay
available for use by
Issuer Banks
Merchants
Independent Developers
Regional Availability
View Details- N. America
- Asia-Pacific
- Europe
- CEMEA
- LAC
Deliver an easy, smart, and secure checkout experience.
Visa Click to Pay is Visa’s solution for e-commerce payments based upon the EMV® Secure Remote Commerce (SRC) standards and specifications. It helps enable frictionless online checkout using a single payment profile across a variety of consumer devices and participating online merchants.
Visa’s implementation of the EMVCo SRC framework and specifications is an important part of the Visa Digital Commerce Program that aims to address industry concerns surrounding digital payments, including improving cardholder/merchant trust and checkout conversion. Visa Click to Pay supports and builds upon the security provided by Visa Token Service.
Similar to the brick-and-mortar environment in which a POS terminal provides merchants with card acceptance capability, the Digital Terminal provides e-commerce merchants with a secure method to initialize the Visa Click to Pay checkout experience and accept card payments. Visa Click to Pay is designed to:
- Reduce the need to enter account numbers and passwords during checkout flows
- Provide a simple and consistent digital checkout experience
- Help make payment credentials less vulnerable to fraud
Note: EMV® is a registered trademark in the U.S. and other countries and an unregistered trademark elsewhere. The EMV trademark is owned by EMVCo, LLC.
Consumers’ devices may change, but their payment method won’t have to
One Familiar Icon
The Click to Pay icon signals availability of EMV SRC-based solutions at participating merchants.
Note: The Click to Pay icon is a trademark owned by and used with permission of EMVCo, LLC
One Payment Experience
Visa Click to Pay is intended to provide consistent payment experiences across omni-channel solutions for participating merchants.
Streamlining Checkout
Visa user credentials are securely stored and can be used across various digital payment environments without having to manually re-enter each time—truly streamlining guest checkout.
One Integration
Visa Click to Pay is intended to help simplify integration, which can lower costs by standardizing integration and enabling more scalable innovation across form factors. It aims to help lay the groundwork for future innovation such as the emergence of payment acceptance within in-home devices, augmented and virtual reality, and other new payment contexts.
Key Benefits
Merchants
- Can help Reduce friction at guest checkout by providing a fast and easy, password-less checkout, which can help conversion
- Simple integration
- Customizable UI/UX lets merchants or PSPs define look and own checkout flow
Payment Service Providers (PSPs)
- Scalable solution that supports tokenization to better position PSPs for new payment use cases
Issuers
- Cardholders can make your card their preferred choice for seamless guest checkout
- Capture digital first consumers by enrolling cards for immediate use into Click to Pay
APIs and SDKs Included
Merchants and Payment Service Providers
As a merchant or payment service provider, you can implement Visa Click to Pay experience by integrating with Visa approved digital terminal solution providers or using Visa as a Digital Terminal solution.
Issuers
As an issuer, you can enroll cardholders into Click to Pay and offer them a seamless and convenient shopping experience across participating merchants.